Industrial designer Maria Boustead hatched the idea for our functional and versatile bags back in 2009 when she couldn’t find a bag practical enough to attach to her bike for her work commutes and stylish enough to take into her office. “Why hasn’t any company thought to do this yet?” she wondered, and then decided to solve the problem herself.
Since then, the brand has grown to be a celebration of the active urban lifestyle by offering bike, yoga and casual travel bags built for experiencing the richness of city life – and looking good while doing it.
What Inspires Us
- The mural discovered on the bike ride to work
- The mid-afternoon escape to our favorite yoga studio
- The chance discovery of an outdoor market we never knew about
GIVING BIKES TO SCHOOLGIRLS
Every time we sell 50 bags, a girl in Africa receives a bike to help her get to school.